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Research reports

Qualitative research on Servis advertising concept

Cogant Elliot has developed a new advertising campaign for Servis washing machines in the form of four televisions commercials, consumer and trade press advertisements and posters.The specific objectives of the research, therefore, were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept


Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
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Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Nevis advertising test

Following on earlier research with animatics, a finished Macleans toothpaste has been produced. This advertisement introduces Macleans Physical Fitness Programme for teeth. The aim of the present research was to obtain consumer reaction to this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Nevis advertising test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test-10556


Research reports

Project FF

Project FF is a new fragrance for women, designed to appeal primarily to single girls aged 17- 22 years. A secondary target for the product is all women aged 15- 35 years who areregular users of a fragrance during thedaytime.A concept has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 4, 1975
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Citation

, C. (1975a, July 04). Project FF. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-ff


Research reports

Qualitative research on Close-Up packs and fluoride concept

Several new pack designs have been developed for Close-Uptogether with some copy elements. The objectives of thisresearch were: 1. To assess reactions by Close-Up users and non-usersto the pack designs and copy elements in relation totheir current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1975
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Citation

, C. (1975a, July 03). Qualitative research on Close-Up packs and fluoride concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-packs-and-fluoride-concept


Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fly-the-flag


Research reports

Qualitative research into particulate ice cream

Unilever Research Laboratories have developed a range of newfrozen products based on a new technology involving aparticulate frozen texture. The basic objectives of this piece of research were thereforeto:1. Assess the general impact of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1975
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Citation

, C. (1975a, May 03). Qualitative research into particulate ice cream . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-particulate-ice-cream-


Research reports

Findus dessert pancakes

The present study is worth nothing someaspects and attitudes which appeared to have a bearingon the reactions to the test commercial for frozen prepared desserts.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Findus dessert pancakes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/findus-dessert-pancakes